Why Google Adsense? There’s a time and place for everything (maybe). Yes, I’m aware that there are amore lucrative means to monetizing your online content, none require black hat tactics in order to squeeze extra pennies from Google’s stingy accounts payable department. But Adsense is still widely used and there are in fact “white hat” […]

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In a new age where boundless information rests at the palm of our hands, sales has been reduced to seizing the most impulsive and willfully ignorant among consumers. Although these consumers still exist in droves, you’re scraping the bottom of the barrel. Those that need to be sold are not enthusiastic about your product or service to begin with, […]

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Obscurity is the primary issue most businesses have to overcome, and the solution just got a little more complicated. Media saturation is the catalyst driving attention spans to rock bottom at peak velocity. Businesses of all sizes have to adjust their marketing efforts in order overcome noise. Digital is the platform to dominate. Living rooms […]

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The difference between providing value versus high value in marketing is an important point to iron out. I’ve recently caught myself touting the importance of high value in a video without the luxury of delving into details. Guy Kawasaki would consider me preaching the virtues of high value a typical duh-ism. High value, as opposed […]

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The emergence of content management systems (WordPress, Joomla, Magento, and Drupal) has allowed the web development community to flourish under the massive wave of aspiring webmasters entering the market. HTML5, CSS3, and jQuery have equipped web designers with the tools to create stunning themes that articulate ideas and experiences in ways there were unprecedented only […]

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Why use Major eCommerce Platforms? Amazon has over 270 million customer accounts worldwide, while Ebay boasts over 155 million active buyers per Statista.com. These numbers may appear small in comparison to popular social networks such as Facebook, but keep in mind that these numbers are indicative of consumers willing to spend money, with payment options […]

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When referring to industries flying under the radar that have absurd growth potential over the coming decades, website hosting and domain services are among them. As technology becomes more deep-rooted in our day to day lives, whichever service provider you choose may be your provider for life. If you plan on owning and operating your […]

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What is Shopify? Shopify is a subscription-based eCommerce platform that allows you to create your own fully functional web storefront. Shopify serves as a “one stop shop” to handle all of your website needs. You can choose various professional themes for your website, you can edit HTML and CSS if you are capable and willing […]

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