Why Google Adsense?
There’s a time and place for everything (maybe). Yes, I’m aware that there are amore lucrative means to monetizing your online content, none require black hat tactics in order to squeeze extra pennies from Google’s stingy accounts payable department. But Adsense is still widely used and there are in fact “white hat” methods to increase Google Adsense Revenue that creep below the threshold of common sense. Consequently, they are widely underutilized. As a Digital Marketer, I’m compelled to shed light on the cockroaches of ignorance using a beam of information backed by hard data. Maybe scholars won’t bother stashing this article in the archives, but at least I managed to use black-hat/white-hat lingo outside the context of SEO.
Choose High Performing Dimensions
According to Doubleclick by Google, simply choosing the Large Rectangle format (336×228) over a Medium Rectangle format (300×225) can increase your clickthrough rate (CTR) by roughy 50%. With Skyscraper formats, the wider you get, the higher your CTR. The best performing Skyscraper dimensions are 300×600. The ad formats you should avoid at all costs are Banners (468×60) and Leaderboards (728×90) as they are by far the weakest performers in terms of CTR overall.
Choose High Performing Locations
Most of us read content from right to left, so it should come as no surprise that ads placed directly above your content and to the left vastly outperform those placed to the right and towards the bottom of the page. This heat map published by Google illustrates the disparity between the right sidebar and the left sidebar, as well as the dead zone known as the page footer. Since Google imposes limits on the number of Adsense ads you can place on any given page, you should eliminate ads placed in dead zones. Your focus should be on placing ads towards the top of the page and to the left, of course without sacrificing the viewing experience for your readers.
Place Ads in the Primary Content Box
In order to achieve ideal placement while sustaining a decent viewing experience for your readers, you need to wrap these advertisements using basic HTML & CSS codes that align the advertisements either to the left of the text with custom padding, or to the right. For this example, I’m using an ID tag. Input this code into your CSS editor.
margin: -40px 10px -5px 0;
Now, use “div id” tags to place the ad code in your primary content.
Before floating advertisements within my primary content, my overall CTR was 0.05%. That is slightly below the 0.06% average across all ad formats as reported by Dave Chaffey at SmartInsights.com.
Since implementing floating advertisements, they alone account for 90% of my Adsense Revenue and have a CTR of 0.5%, which is ten times that of my previous average. A 0.5% CTR would rank #1 among all formats and categories for display advertising, and it wouldn’t even be close.
Now, there are reasons to be skeptical about this method. For one, since the ads are embedded within your primary content, people are more likely to click by accident, which Google won’t appreciate. Second, if any text surrounding the advertisement encourages clicking behavior even unintentionally, Google might recognize this as gaming the system and therefore suspending your Adsense account.
The first two methods are absolutely safe and will increase Google Adsense revenue. However, the third method may be pushing the limits as to what Google will allow you to get away with. I’ve been doing this for a few months and I’m still with the program. The results aren’t astronomically higher than average. In fact, there are probably bloggers who are currently performing much better using methods that are perhaps even more risky.
Risk versus reward. You make the call.