Obscurity is the primary issue most businesses have to overcome, and the solution just got a little more complicated. Media saturation is the catalyst driving attention spans to rock bottom at peak velocity. Businesses of all sizes have to adjust their marketing efforts in order overcome noise.

Digital is the platform to dominate. Living rooms are vacated and small screens have stymied the wondrous beauty of the horizon. Why “explore” when someone else already has, and posted a video about it on Youtube? Let me check my smartphone really fast… oh wait. I’m actually reading this article on my smartphone.

If you want any bright ideas for what you ought to be doing in 2016, take your product mix online and make it mobile friendly. The next generation of consumers just isn’t down for that old school website and lack of shopping cart.

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